Responsive web design holds several extremely important business advantages that should not be overlooked, and if you have a website that works as your “virtual business card” for your company or you own an e-commerce store, then you should certainly consider embedding RWD into it. Firstly, responsive design can save you a lot of time, money and trouble on mobile optimisation, as it often happens that in order to make an existing website mobile-friendly, the developer has to create a “mirror website”, which is a standalone site that requires additional maintenance.
Secondly, as mentioned earlier, responsive design can truly boost your average monthly sales (and revenue, respectively) and it can also increase your conversion rate. The concept of “conversion rate” goes hand in hand with that of lead generation – basically, it is the purpose of every business owner to convert as many of his website visitors (prospects) into customers. On average, the conversion rate for a regular website varies between 3% and 5%, but for a website that features RWD, it can be of 10% or even higher, which automatically allows business owners to be more visible than their competitors. RWD aims to remove some of the barriers that traditional websites pose to portable device users (pages loading very slowly, small text that needs zooming, non-intuitive website interface and so on), and this will undoubtedly add to the overall user experience.
Lastly, responsive design can increase a website’s overall ranking and visibility in the search engines, and it should be part of every SEO (search engine optimisation) strategy.