Mobile Website Design – The Opportunity
People (and by people we mean your customers and potential customers) are using their mobile phones every day to research and buy products and services. The usage is huge and growing faster than any other form of internet usage or shopping experience.
Google have published statistics that during 2012 over 30% of all searches were made on a mobile device. At this rate Google estimate that mobile searches will outnumber PC or desktop searches by the end of 2013.
We create mobile websites people love – and use.
Driving traffic, enquiries and sales to your website and business.
Get ahead of your competition and go mobile today.
ENTER YOUR WEBSITE ADDRESS BELOW TO SEE HOW YOUR SITE COULD LOOK
1. Email Us by clicking here or hit the button below.
2. We will contact you within 24 hours.
3. We will ask you a few details about your business to ensure the perfect mobile site is created for you.
4. We will send you the site and information on how to re-direct your site on mobile devices (we can do this for you)
That is it – in a few days from now your business could be benefiting from the power of mobile.
Mobile Website Usage
The use of mobile phones for searching the internet is growing 8x faster than the growth of the internet during the 1990’s
Eight million people in the UK access the Internet from their smartphone every day.* There are 23 million smartphones in the UK – almost 50% of all mobile phones. (*Source: comScore, September 2011 – over 18 months ago, it will be even more now!)
In fact Google statistics state that from Q1 2011 to Q1 2012 smartphone mobile penetration increased 21%
It is a massive market – and expanding rapidly.
Smartphones and mobile websites have transformed consumer behavior. Mobile search, video, app usage, and social networking are prolific. Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (55%). Implication: Extending online strategies to include mobile websites can more effectively reach today’s consumers.
Opportunity: Customers, and potential customers, are searching on their mobile phone for your products and services. A mobile website can engage that person to invest their time (and money) on what you have to offer.
Mobile Website Design
“Designer” sites with all the whistles and bells and the over use of background images are completely useless for mobile device users.
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.
We can transfer your ‘desktop’ website in to a mobile website design.
However, you would really benefit if we use the style, feel and information from your main website – to create a mobile website that is perfect for the mobile user, professionally represents your business and has consistent branding.
The mobile website philosophy, design structure, hosting platform and creation tools we use have been used to create over 3 million mobile websites.
Mobile content should be clear and easily understood. People need to be able to understand and absorb the message you want to convey. Customers should be able to press 1 button from the home screen to either call you or get directions to your business.
Mobile Website – Opportunities
Mobile marketing is an emerging powerhouse and you will see the profits very quickly. Business owners report up to a 50% increase in response when they introduce a mobile version of their website.
Smartphones have changed the way consumers shop. Smartphones are critical shopping tools with 95% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases.
Implication: Having a mobile optimised site is critical if you wish to engage consumers. Especially customers local to your business.
Opportunity: A mobile website is not a browsing tool for ‘interesting information’. Mobile web sites are visited when the person has a specific need or requirement and want to find the solution from a local source. 95% of people have searched for local information. Your mobile website should make it easy for customers to contact you as 61% of local searches result in a phone call to your business and 59% will visit you.
We know that consumers look for local info on their phones all the time. Every website we build includes functionality that helps people find and get to you.